A proposal for Naples Soap Company · OTCQB: NASO
We create and operate your TikTok Shop, build an army of creators who sell your bars, and then go live every day from a studio in Naples — twenty minutes from Fifth Avenue South.
Where shopping is going
TikTok Shop U.S. sales in 2025, up 68% on 2024
Growth in H1 2026 — $11.8B in six months
of U.S. online retail spend — more than Target or Costco online
Momentum Works, TikTok Shop in the U.S. 2025 & H1 2026 · Consumer Edge card data, July 2026. GMV is value of goods sold, not seller profit.
This week on TikTok Shop
A $5 turmeric bar sold 12,100 units in seven days — ahead of medicube, Artistry and EADEM.
FastMoss, Top Selling TikTok Shop Products, United States, week ending Sept 24, 2026. Units sold, third-party estimates.
Marketplace scale
Estimated 2025 sales. Launched in the U.S. in late 2023, tied with Walmart's marketplace two years later.
Marketplace Pulse, Top 10 E-Commerce Marketplaces in 2026 (Mar 19, 2026). Walmart figure covers third-party marketplace sales only.
Your exact category
Seven days ending September 24, 2026 — at your price points.
| Product | Price | Units | 7-day GMV | Creator % |
|---|---|---|---|---|
| BSAPY shampoo & conditioner bar | $14.73–19.65 | 921 | $15.1K | 14.5% |
| BSAPY hair-loss shampoo bar | $16.99–21.99 | 732 | $12.2K | 10% |
| Kitsch Rice Water bar set | $18.60–22.41 | 186 | $4.2K | 17% |
| Lume cleansing bar | $23.00 | 135 | $3.0K | 20% |
Lifetime GMV of one Kitsch shampoo + conditioner bar set at $21.70 — sold by 1,600+ creators since May 2024.
Lifetime GMV of established soap and beauty shops.
FastMoss product export and shop pages, Sept 24–25, 2026. Third-party estimates; not projections for Naples Soap.
Where you stand today
Across Florida, with a demo sink in every one.
Boutiques, spas and stores nationwide.
Reviews on naplessoap.com. Proof creators can quote.
Online channels already running.
Active — but none built on creator video.
No storefront, no affiliates.
None, on any platform.
Your shampoo-bar film is already made for the feed.
Why we love this brand
"It takes one sea salt scrub demo for a customer to get hooked."
A former nurse who fixed her own psoriasis and eczema with natural ingredients, then opened a 300 sq. ft. shop in Naples in 2009. That is a story creators can tell honestly — and audiences on this platform search for.
Deanna Wallin, quoted in Business Observer · naplessoap.com, About Us
The asset you already have
The in-store demo is live shopping before the platform existed. We want to put that moment in front of millions, every day.
The launch range
One hero, its pair, a sensitive-skin option and a bundle. Pick one to see its job in the launch.
Hero product
An easy first purchase: low enough for impulse, distinctive enough to remember. The lather sells it on camera.
Products, prices and photos: naplessoap.com, September 2026. Final range agreed together on margin, stock and approved claims.
The sustainability angle
A live counter on the Shop and on every stream. Every buyer becomes part of a number that only goes up. Drag to preview it.
The bottles-per-bar ratio is an example until Naples Soap confirms it from product data.
Unit economics
TikTok Shop takes 6% (Amazon: 15%). Creators are paid only after they sell. Move the sliders.
Illustrative. Product, packaging, shipping and samples still come out of the remainder. The real model is built on your numbers.
The plan
In H1 2026, shoppable video drove 40% of U.S. TikTok Shop sales and LIVE 8%. Videos build the audience that makes livestreams pay.
Open the Shop, recruit hundreds of creators, ship samples, fill the feed with your products.
Winning TikTok videos go into GMV Max, then into Meta ads — plus a separate Meta creator program and a remake loop. How it works ↓
A Naples Soap corner in our Naples studio and daily lives on TikTok Shop, Whatnot, Instagram, Facebook and YouTube.
Momentum Works, TikTok Shop in the U.S. H1 2026 (51.4% Shop, 40.4% video, 8.2% LIVE). Live launch timing depends on studio readiness, hosts, inventory and early results.
Stage 2 · Scale to Meta
TikTok Shop finds the videos that sell. Meta scales them. A second, Meta-only creator program keeps hundreds of fresh ads coming every month — so the account never runs out of creative.
Flow 1 · TikTok Shop → Meta
active ads at a time — the target that lets a brand scale spend without burning out creative.
Flow 2 · Meta creator program
The remake loop
Step 1 of 5
One ad pulls ahead — for example, thousands of sales at a 6x return on ad spend from a single creator.
Figures such as 400–1,000 active ads are operating targets for the programme, not guaranteed results. Creator commissions and ad budgets are agreed with Naples Soap in advance.
Stage 1 · content
Hundreds of creators, each telling it in her own voice. Tap an angle to see how a creator would open the video.
Films: Naples Soap Company. Every creator brief uses claims approved by Naples Soap.
Our offer
10% of TikTok Shop sales only. If nothing sells, you pay us nothing.
Plus 10% of sales — our standard terms, confirmed together once you've seen the results.
Paid separately: TikTok Shop fees, creator commissions, samples, fulfilment and approved ads. Samples: 5,000–10,000 units for the affiliate stage, released in waves.
The scale we want to build
Scenarios, not promises. Set a target and an average order value.
The team · 30+ years combined
Growth strategy, positioning and the build of the sales channel.
Built and sold sustainable consumer brands; partnerships.
Product presentation, creative direction, partnerships.
Show formats and the daily broadcast operation.
Fair questions
The buyer here is someone in another state who has never heard of you. It is a new audience — and the one growing fastest.
We launch only products whose margin survives fees and shipping, and lead with bundles like the $28 hair bar set. The rest of the catalogue stays where it is.
Ads charge for attention. Affiliates charge only for sales — and hand you the creator content your ads are missing.
Two invitations
A 30-minute call or a studio visit to pick launch products. And a spot for Naples Soap as a vendor or sponsor at Cars on 5th 2027, Bayshore Drive.
Sasha Royce · [phone] · [email]
